Jai Jagannath ji !
Greetings from the Public Relations Society of India ! It gives me immense pleasure to welcome you to the 48th All India Public Relations Conference (AIPRC) 2026, hosted by the PRSI Bhubaneswar Chapter. I extend my warm
greetings to all delegates, speakers, partners and sponsors who have joined us for this prestigious national gathering being organised in Odisha for the first time.
For nearly five decades, the All India Public Relations Conference has served as the country’s foremost platform for communication professionals, corporate leaders, academicians, policymakers and young practitioners to exchange ideas, share best practices and shape the future of public relations.
The theme of this year’s conference, “Navagunjara – PR in the Age of AI: Tradition, Technology & Transformation,” beautifully reflects this evolving reality. Inspired by Odisha’s iconic symbol of harmony and integration, the theme
encourages us to embrace the opportunities offered by artificial intelligence and emerging technologies while preserving the ethical values, cultural sensitivity and human-centred approach that remain the foundation of effective public relations.
Bhubaneswar, with its rich cultural heritage and growing reputation as a centre of innovation, provides the ideal setting for this important national dialogue. I am confident that the conference will inspire meaningful discussions, foster professional collaboration and contribute to the advancement of strategic communication in India.
I warmly welcome all delegates to Bhubaneswar and wish the 48th All India Public Relations
Conference 2026 every success.
Let us come together to celebrate the enduring values of traditional Bharat and public
relations while embracing the opportunities of a rapidly transforming future.
