nspired by Odisha’s iconic Navagunjara, the conference theme symbolises the integration of diverse strengths to create something greater than the sum of its parts. Like the mythical form, modern public relations combines human insight, technology, creativity, ethics and culture to build trust and reputation. The conference will explore how communicators can seamlessly blend tradition, technology and transformation to build meaningful relationships, strengthen reputation and create lasting impact. It aims to foster dialogue on the responsible use of AI while celebrating the enduring role of human insight, cultural understanding and strategic communication in shaping the future of public relations.
The All-India Public Relations Conference, organised by Public Relations Society of India (PRSI), is the flagship annual gathering of communication professionals, corporate leaders, policymakers, academicians, media practitioners, entrepreneurs and students from across India.
In 2026 the Conference is being hosted by the PRSI, Bhubaneswar Chapter and aims to bring together leading voices to discuss emerging trends, challenges and opportunities shaping the future of strategic communication.
As communication continues to evolve with Artificial Intelligence, digital transformation, changing stakeholder expectations and growing emphasis on trust, reputation and sustainability, the conference aims to provide a national platform for meaningful dialogue, knowledge exchange and professional collaboration.
The event will feature keynote addresses, panel discussions, fireside conversations, masterclasses, case studies and networking opportunities with distinguished experts from India and abroad.
For nearly five decades, AIPRC has been India's premier platform for dialouge, khowladge-sharing, and cross sector colaberation.
An elite and diverse assembly of communication practitioners, policy makers, business leaders, academicians, researchers, media professionals and students.
Championing the evolution of public relations into a strategic management discipline. Exploring emerging trends, tackling industry challenges, and reinforcing the role of strategic communication in corporate decision-making, reputation building, and nation-building.
Reflecting the shifting realities of society, governance, and business — inspiring professionals to embrace innovation while upholding the highest ethical standards.
